Within the Reuters Plus design team, I am responsible for presale design whilst also executing post sale content. We use Ceros, a design tool that facilitates live web design without the need for code. Designs are presale unless specified.
Part of my role as Designer within FT Creative at the Financial Times is to mock up our web based products for sales teams to use in their pitches. Some of these products are based on fairly rigid templates, whereas others are bespoke.
Working with Niall Flynn and the Brand Design team at the FT, I was responsible for designing the Financial Times Marketing Services booklet (since replaced by FT Commercial) which detailed to B2B clients our marketing capabilities.
My Final Major Project for my final year at LCC, The Informant is a political magazine illustrated, designed and written by myself. It is aimed to be a weekly free magazine, with the goal of educating a younger generation on all the technical aspects and debates surrounding the political sphere, presented in an engaging and bite-sized format.
My designed dissertation takes on the format of a newspaper, as, throughout my piece, the discussion is based around whether or not this format has a role to play in the dissemination of news in a modern day context. It is based upon the traditionally tabloid format, mainly because this is the most economical format to print upon, and because it is the most fitting size for the length of my piece. However, my work references an older style of design than what we find in newspapers on stands today. This is because much of my argument is that the content of contemporary newspapers has lost its way, becoming increasingly sensationalist and entertainment-based in an attempt to grab whatever ad revenue is left after internet content has taken its own share. I have not sought to replicate a specific style of design from a specific era of print; instead I have examined historical examples of design and form a new, somewhat hybrid, form of design.
At Quadrille publishing, I am responsible for a variety of design tasks, many of which involve assisting the marketing and publicity departments. These tasks include; physically mocking up book, photographing books, designing menus, social media signage, social media assets, posters etc. I also make small movie clips to promote certain books using AfterEffects. Aside from these regular tasks, there are occasionally larger promotional tasks for me to get stuck in to, such as a bus advert and a window display.
For the design department, I lay out books and stationary designs, whilst also making corrections to pre-existing designs and adjusting them to certain specifications. Alongside these design tasks, I also assist with reception cover and help to run book launch events.
*Lulu Guinness designs by Lulu Guinness; my role was to adjust flat artworks in to the stationary templates.
At How To Spend It magazine, I was largely responsible for managing the web content, contributing ideas to the Instagram page, and doing layouts for the magazine, some of which are featured here.
This set of posters was designed for a university brief; asking us to create a visual system in order to represent a fictional production of Harold Pinter’s ‘Memory Plays’. We were also tasked to animate these posters as if they were to become part of a London Underground tube advertisement campaign.
Working at Port Magazine, I was primarily responsible for handling social media, with a particular focus on promotion through Instagram. This included the combination of Illustrator, Photoshop and AfterEffects in order to use the capabilities of Instagram to it’s full effect. I also worked on designing content for Twitter and Facebook, formatting images, creating invites for events and generally assisting on design related tasks.
Photocredit Cocktail Menu: @ionawolffphoto
To promote the magazine on Instagram, I created a template that spreads could be dropped into, to show them off in a realistic light (pictured). These were also worked in to short adverts, created by myself, which were used across the companies' social media platforms.
As an intern at The i Newspaper, I was often designing 'Ten Best' features and style pages, alongside typical newspaper spreads.
As an intern at Icon magazine, a leading Architecture and Design publication, I created several layouts and pages which contributed to the overall magazine; some are featured here!
